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From 1899 to the present: a history of triumphs and passion. This is AC Milan

“We will be a team of devils. Our colours will be red like fire and black to invoke fear in our opponents!” These were the words that Herbert Kilpin used as he founded AC Milan on 16 December 1899. Just a year and a half later, the Rossoneri became the champions of Italy for the first time after beating Genoa 3-0 at Ponte Carrega on 5 May 1901.
The first celebration took place at AC Milan's first headquarters, the Fiaschetteria Toscana on Via Berchet in Milan, in 1899. Words, places and dates that gave rise to the Rossoneri’s glorious history. This is a Club that has contributed hugely to the world of football, so much so that AC Milan held the most international titles recognised by FIFA from December 2007 to February 2014. The Rossoneri’s history is now the stuff of legend, as are the men who have helped to write it – be they presidents, coaches or footballers.
There have been many historic figures, from the Englishman Alfred Edwards, under whom the Club won its first league title, and Andrea Rizzoli, the first President of AC Milan and an Italian team to win the European Cup in 1963 at Wembley, through to Silvio Berlusconi, the President who had the most success in Italy, Europe and throughout the world.

THE AC MILAN LOGO

Our history is one of tradition and evolution. The key to understand that is our emblem, which has been updated over time - but without losing its essence. The cross is the oldest part; before being used on the English flag, the red cross on a white background was born here in Italy. The Republic of Genova used it as their emblem and then it was chosen to represent the Carroccio, a symbol of the Milan commune, which was opposed to the imperial forces. Since its first appearance in 1160, the cross has been linked to Milan.
The red represented nobility, the white represented the people - there was a unity between them in this emblem. Seven centuries later, this sense of unity was still alive in AC Milan fans' hearts. The Club united aristocrats and "casciavìt" (the working classes) in a shared love for the Rossoneri. As seen in that very first badge, the Club stayed loyal to its values, beginning its history under an elegant, short-lived name: Milan Football and Cricket Club, which united football with England's other great sporting passion. The cricket was soon abandoned, but the colours, badge and spirit of community remained unequivocally. The Club is in perpetual evolution, but always respects its history - that is the balance that defines our identity.